Not just a brand. A project in motion. Built by the undefined generation.
20XX Project is an ecosystem born in Casablanca. The XX is a variable — it changes with every era, every drop, every chapter. Clothing is the entry point. The project is much bigger.
"Morocco sits at the crossroads of Africa, Europe, and the Arab world. That intersection — that tension — is exactly what 20XX is built from. Not in spite of where we come from. Because of it."
"This is just the beginning. The XX is a variable — what it becomes depends on who joins."
"We are the generation that was never given a name.
So we named ourselves 20XX."
Drop 001 is limited. When it's gone, it's gone. No restock.
We are a small crew with a big vision. Looking for people who believe in what we are building — not followers, but contributors.